Dear Entrepreneur,

I would like to tell you about something I did that allowed my business to finally take off.

I own L.A. Coatings, Inc. located in the City of Vernon. My Company manufactures and fabricates specially coated paper.

I opened up an envelope written to me from Wexler Video, Inc. In that letter a business owner, Mr. Bob Wexler, describes the business relationship he has with his CPA’s, Michael Russo & Company, for over 15 years.

I was intrigued. What Mr. Wexler described sounded like a dream. It sure was not my experience with my CPA’s.

Then I got another letter from Mr. Barry Weiner who owns Homeowner’s Marketing Services, Inc., in North Hollywood. Mr. Weiner described his 26 year business relationship with Michael Russo & Company.

Wow. What these 2 entrepreneurs described was what I wanted. What I needed.

Yet, I had been with my CPA for many years and I do not like changing my CPA any more than you do. But I knew I had to do something.

So, I called Michael up and spoke with him. I had no idea who he was. I just felt like my business was missing something. I asked him what he does for his clients and most of all what he can do for me.

He told me that his Company is a very unique type of CPA firm.

Michael said that “We work almost exclusively with entrepreneurs and high net worth individuals. We create business and tax ideas, strategies and structures that cause entrepreneurs to produce the business results they say they want to have while paying the absolute minimum amount of taxes.”

My response was what does that mean? Michael replied, “This is what we do:

First thing is I come out to meet you and see your business. I want to come to you because I want to get a feel for the business.

When I am there, I will generally take a tour of the business and get a sense of what the Company does, its history, purpose and vision, what problems does the business solve for its customers, how does the business operate, what actions is the business taking and what operating results are those actions producing.

I then look at the financial results, financial statements and tax returns, of the business and yourself. I examine the tax and business strategies of the Company.

3301 Leonis Blvd., Vernon, CA, USA 90058
Tel. No.(323) 582-6594
Fax No. (323) 582-8577, (323) 582-3365
Email: LACoating1@aol.com

We then talk about your goals for yourself, your family and your business. What do you want and when do you want it.

Once we assimilate this information we advise you on how to better accomplish your business’ objectives with emphasis on:

Tax and business planning to reduce your tax obligations to the absolute minimum allowable income and estate tax, increase the business’ cash flow and protect your current and future assets.

What business steps need to be taken to achieve the business results you say you want. We operate like your business is our business, your goals are our goals, and your life is our life. Given that, what would we do if we were you.

Michael said these meetings are very similar to his business and tax makeovers that are published in the Los Angeles Times. I asked Michael how much he charges for this meeting. He said the first meeting is at no charge. The purpose of the first meeting is to see what value we can add to your business and if we can work together to accomplish your goals.

I met with Michael. That was almost 5 years ago.

Michael noticed something on the plant tour that when he examined my Corporate tax returns, he said they are not correct. We were paying too much money in taxes.

Michael proceeded to correct our tax returns and get me a $106,100 tax refund for overpaid taxes. Michael also filed our current years’ tax returns.

Michael did all this while I was still using my old CPA. Let me explain. I was so concerned about changing my CPA’s that I hired Michael and still keep my old CPA. They both did my tax returns. I paid both of them. I was concerned about changing CPA’s. I do not like changing CPA’s any more than you do.

Michael’s tax planning keep giving me lower taxes and Michael’s business advice was far superior. I filed the tax returns that Michael prepared for us.

The IRS audited Michael’s amended tax returns and accepted them as Michael amended them. Michael was right. I got my $106,100 with the IRS’s approval. I immediately put the money to work for me creating more business. I also finally fired my old CPA who cost me a fortune in extra taxes over the years. I had no idea that my old tax returns were destroying the future of my business.

Michael Russo and Company also revised my monthly management reporting systems so that I now have better controls on my business. Michael got me a revised working capital loan and new equipment financing saving me significant interest expense.

Today, with the assistance of Michael Russo and Company, my business is flourishing, while my competitors are struggling.

Michael is the first CPA I ever met who came into my office and actually did what he said he would do. In fact, he has done much more. Michael exceeded my expectations.

I strongly advise you to call Michael and set up a meeting to meet with Michael personally and see what he can do for you. Call Michael at 310.777.8825 or 818.501.6644.

Sincerely,
Ranjit Govan
President
Los Angeles Coating, Inc.

My name is Barry Weiner.

I own a group of companies including a company that compiles and sells national new homeowners mailing lists and a real estate investment and management company. Over the last 30 years, I have built these companies to the point that I have accomplished my business and family financial goals many times over.

I would like to tell you about a change I made 23 years ago that allowed me to achieve my goals and live my dream.

I changed my CPA.

I have worked with Michael Russo & Company, CPA’s and Entrepreneurial Consultants for the last 23 years.

I realize this may sound crazy, after all, they are just my accountants. But Michael Russo & Company is so much more.

I do not like change anymore than you do. Particularly, changing my CPA’s. The relationship we as business owners have with our CPA’s and what we rely on them for makes it very uncomfortable to change. Even if I know someone is not doing a great job, or know my accounting, tax, and business operations could be better, I am comfortable with what I have and know.

However, I also know that if I want different results I have to make changes and take different actions. My experience in business has taught me that even though it is uncomfortable to make these critical changes and take new actions my willingness to make these changes has been the key to my success.

Michael Russo & Company was referred to me by another CPA. At the time, I got the impression that they were the CPA firm CPA’s go to for their business and entrepreneurial clients.

I met with Michael 23 years ago and I immediately saw what made his firm different from any other CPA or tax preparation firm.

Michael reviewed my tax returns and showed me how to save money on my taxes. We then talked about my business and what I wanted to create for my business, myself and my family. We started creating business, tax and financial strategies that would get me to a place of financial freedom and peace of mind by a certain date. Well, Michael got me there with time to spare.

Among Michael Russo & Company’s responsibilities and accomplishments are the following:

Operations

Michael is a critical part of my management team. He created a financial and operational reporting system so that we could better manage the business and cash flow.

Michael Russo & Company meets with my management team weekly and keeps my management team accountable for results and my businesses on course.

Michael Russo & Company is the first and only CPA firm I have ever worked with that can bridge that gap between accounting for yesterday and assisting me in understanding and managing my business to create the future business results I want.

Today, my businesses are flourishing, while my competitors are trying to survive. Michael was right. He told me that he could teach me to work less and make more money.

Business and Tax Strategies

Through 23 years of business, economic and tax law changes, Michael has created business and tax strategies that minimize my taxes and allow me to have the necessary operating profit and cash flow to grow my businesses and live the life I always dreamed of living.

Banking and Financial Matters

Michael is responsible for my companies banking, investment banking and merger and acquisition activities.

These accomplishments and many others attest to the value of Michael Russo & Company to my businesses and my family.

Give Michael a problem and he will solve it in a way you never thought possible.

As a business owner I highly recommend you contact Michael Russo & Company at 818.501.6644 or 310.777.8825. Talk with Michael and then hire him.

If you would like to speak to me directly about what Michael has done for me and my companies call me directly at 1.800.232.2134.

 

Sincerely
Barry Weiner

My name is Bob Wexler. I am an entrepreneur

I own a group of companies including a video equipment rental and sales company, an entertainment production company, a product design and manufacturing company and a real estate investment and management company.

These companies have annual gross revenues in the many tens of millions of dollars and are highly profitable.

I would like to tell you about a change I made 12 years ago that has allowed me to achieve these extraordinary business results.

I changed my CPA.

We have worked with Michael Russo & Company, CPA’s and Entrepreneurial Consultants for the last 12 years.

I know this sounds crazy, they are just my accountants. But Michael is so much more.

I do not like change any more than you do. Even if I know someone is not doing a great job, or I know something could be better, I am comfortable with what I have and know. However, I know if I want different results I have to make changes and take different actions.

My experience in business tells me that even though it is uncomfortable to make these critical changes and take the new actions, they have been a key to my success. To climb the ladder of success I had to change, I had to take one hand off the ladder at the appropriate time even though it might be uncomfortable.

Michael was referred to us by another CPA. I was lucky that the other CPA was honest with me and knew that if I was to achieve my business goals I needed a CPA with a level of business, tax and accounting skills greater than her firm had. She knew that to create the results I wanted I needed Michael Russo & Company.

I met with Michael and he immediately understood my business and vision for my business and family’s financial future. He understood the business and tax moves we had to make in order to achieve the results I wanted. For over 12 years Michael has been a key member of my management team.

Among Michael’s responsibilities and accomplishments are the following:

Business and Tax Strategies

Through numerous business, economic and tax changes Michael has created business and tax strategies that have minimized my taxes and allowed me to have the necessary operating profit and cash flow to grow my businesses and live a fabulous life.

Michael is responsible for all tax planning strategies and preparation as well as financial reporting. I am very pleased with the results.

Banking and Financial Matters

Michael is responsible for overall strategy and reporting to our bankers and the investment community. In my businesses, financing is a critical component of success. Michael has a unique understanding of finance, business, tax and accounting that allows him to be a powerful advocate on my behalf with the financial and investment banking community. I will not go into a meeting without him at my side.

Operations

Michael is a critical part of my management team.

I started in a garage and today we have revenues in the many tens of millions of dollars. Wexler Video is listed among the fastest growing businesses in Southern California. While my business is flourishing, my competitors are struggling to stay alive.

These facts attest to Michael’s value to my businesses and my family.

Give Michael a problem and he will solve it in a way you never thought possible.

As an entrepreneur I highly recommend that you contact Michael Russo & Company at
818-501-6644 or 310-777-8825. Talk with Michael and hire him.

He may not tell you what you want to hear. He will tell you how to create extraordinary business results while paying the absolute minimum allowable taxes. This is what he does for me.

If you would like to speak to me directly about what Michael has done for me and my companies call me directly at 818-846-9381

Sincerely,
Bob Wexler

Dear Michael

You did a great job evaluating our company and its future. As the Los angeles Times article noted, there are significant personal issues affecting the bottom line of our company. My father and I have a lot of work to do and many issues to resolve. My father has indicated a desire to talk with you about tax strategies in the future. When he is ready to deal with it (sometime around the first of the year) we'll be in touch.

Thank you for your profound advice.

Sincerely,
Scott Kassner